How do you get featured in places like Forbes, Business Insider, etc?
This is one of the most common non-job questions in my inbox.
If you want to get featured, there are three ways to do it:
Many sites have submission forms or you can find an editor and pitch your piece.
This is a BIG waste of time.
Like applying online, these people get thousands of pitches and most don’t get read.
Building relationships with people who write for these sites is a great way in.
That’s how I got my first in at Forbes.
I made a list…
“Austin, what’s wrong?”
My wife Lily grabbed my hand as we rode the subway to work.
My vision began tunnel, black spots creeping their way into its edges.
My breathing became short and erratic.
It was a full blown panic attack and I felt like I was going to pass out.
Over the past 8 months, I had been working insane hours every week.
There was my day job at Microsoft where I managed partnerships for our advertising business.
Don’t get me wrong, the balance Microsoft offers my team is amazing. I’m incredibly lucky to work there.
Outside of my…
Have you ever heard of the 90:9:1 rule?
Sometimes it’s called the 1% rule and it applies to online groups (it even has its own Wikipedia page!).
It states that an online group of critical mass usually breaks out like this:
1% — People who create original content
9% — People who don’t create, but engage with and share content
90% — People who don’t create, engage, or share — they only observe
What’s this mean for you?
When I work with a client, we create a list of 150 contacts — 15 people at 10 target companies.
Want to be happier and more effective in your career?
Try this 10 minute exercise:
1. Grab a sheet of paper and draw a line down the middle.
2. Label one column “Energy Creators” and the other “Energy Drainers.”
3. Take some time to think about which activities give you energy and which drain your energy.
For example, does the thought of spending hours tweaking a resume make you want to jump out the window?
Or do you absolutely hate crunching numbers in Excel?
Put ’em in the Energy Drainers column.
Do conferences and networking events give you energy?
Phone interviews are stressful!
You’ve put in all that time behind your computer tweaking your resume, editing your cover letter, and crafting the perfect application questions. You weren’t expecting much, but then…
A new email hits your inbox from a recruiter - they want to hop on the phone with you tomorrow to see if you’re a good fit for the role and the team.
Things just got real, this is your chance!
Now you just have to find a way to stay cool, convey your value, and stand out from the dozens of other people who also landed…
A good résumé objective is the difference between landing the interview and having your application tossed in the trash.
You’ve probably heard that employers spend an average of six seconds scanning your résumé. But do you know where they spend the majority of that time?
Scanning the résumé objective.
It’s the easiest way for them to qualify (or disqualify) candidates, which is why it’s critical that you structure your objective in a way that’s easy to digest and hooks your potential employer from the first bullet.
This, my friend, is easier said than done. If you did a…
This is a data-driven guide to writing a resume that actually gets you hired. I’ve spent the past four years analyzing which resume advice works regardless of experience, role, or industry. The tactics laid out below are the result of what I’ve learned. They helped me land offers at Google, Microsoft, and Twitter and have helped my students systematically land jobs at Amazon, Apple, Google, Microsoft, Facebook, and more.
It’s a vicious cycle.
We start by sifting through dozens of articles by career “gurus,” forced to compare conflicting advice and make our own decisions on what to follow.
If you’re reading this, you’re probably missing out on $500,000.
No, seriously — check this out:
A recent study done by Salary.com showed that failing to negotiate salary causes people miss out on half a million dollars over the course of their career. That’s $16,000 per year for the average professional!
Easier said than done though, right? Trust me, I get it.
When I graduated from college I didn’t do any salary negotiation for my first two jobs. I was terrified to even bring up the subject, there were too many doubts swirling in my head:
“It was a pleasure speaking with you today. Thank you for the recommendation to read The Power of Less, maybe we can trade notes when you’re done with Tribes! We will be in touch about next steps soon.”
That was part of a reply I received to a post-interview thank you note I wrote to the VP of sales. Four hours after receiving that reply, I got a call from the recruiter offering me a job.
A month after I was hired, I had a one-on-one with that VP and the first question she asked me was about the books…
At some point in your life, you’ve probably experienced a “lightbulb” moment.
That split second where some connection is made deep in your brain and everything suddenly makes sense.
Mine happened in 2014 at a coffee shop in North Carolina.
I’d been spending my days at a job I hated and my nights lying in bed wondering how the hell I was going to make my way into New York’s bustling tech scene. I’d applied to hundreds of jobs already and hadn’t heard back from a single one. …