How do you get featured in places like Forbes, Business Insider, etc?
This is one of the most common non-job questions in my inbox.
If you want to get featured, there are three ways to do it:
1. Pitch The Publication
Many sites have submission forms or you can find an editor and pitch your piece.
This is a BIG waste of time.
Like applying online, these people get thousands of pitches and most don’t get read.
Building relationships with people who write for these sites is a great way in.
That’s how I got my first in at Forbes.
I made a list of 20 people who had columns on the site and worked to add value.
I shared their pieces, left positive comments, etc.
It took time, but they started asking to interview me and feature my writing.
3. Go Omni-Channel With Your Content
If you’re creating content, re-purpose it!
Editors at these companies are always scouring sites like Medium, Quora, LinkedIn, etc. to see what pieces are gaining traction.
I landed my Inc. and Fast Co features because an editor saw my answers on Quora.
I landed in Biz Insider because they saw my posts on Medium.
Lastly, be patient. Each of these strategies takes time.
Rather than focusing on the feature, focus on the quality of your content.
That’s what will get noticed.